Japanese Hair Straightening is essentially the process of permanently straightening your hair. Also referred to as Thermal Reconditioning, Liscio, Yuko, Japanese Relaxer, Straight Perm, Reverse Perm, and even others. Japanese Hair Straightening uses heat to restructure the protein bonds within your hair leaving you with silky, smooth, natural feeling, straight hair!
Are you someone who has dealt with frizzy, unruly, curly hair, their entire lives and can't seem to keep your hair straight, regardless of how hot you keep your hair straightener or how many products you use?
If you said "YES!" to this... you're not alone!
We've dedicated our life's work to helping people just like you get the sleek, silky, and straight hair you have always wanted!
We are able to provide our clients the hair they have always wanted because we have mastered Japanese Hair Straightening.
The Benefits
Consultation Process and Options
In-Person Consultation
We invite you to Nero Hair Salon for a personalized, in-salon consultation. You’ll meet with one of our Japanese Straightening experts, get precise feedback on your hair’s condition, and receive tailored recommendations in a professional, welcoming environment.
Virtual-Facetime Consultation
We are completely comfortable meeting with you over Facetime for your hair consultation. You will meet with a Japanese Straightening Expert who will walk you through an extensive, professional, and insightful consultation experience!
Please Note:
An in-person visit may still be required to properly assess your hair’s condition. This is especially true for clients with extensive color, highlights, or previous damage. Our goal is to ensure your hair is a safe candidate for Japanese Hair Straightening and that you get the best possible results.
Japanese Hair Straightening isn't just a treatment; it's an investment. And like any investment, it needs a little maintenance to pay off in the long run.
From your first 48 hours to your next salon visit, here are 9 pro tips to help you keep your hair sleek, healthy, and stunning for months.
Japanese Straightening
Best for those seeking dramatic, long-lasting straightness and a high-gloss, polished finish. While highlighted hair may require a strand test to determine candidacy, most color-treated hair can be successfully treated.
Keratin Treatment
Best for those with bleached, color-treated, or delicate hair who want smoother, frizz-free lengths. Can also be performed on clients with curly hair who want better frizz control and healthier-looking curl formation, without permanently straightening the hair.
How long does Japanese hair straightening take?
A typical treatment lasts between 3 and 5 hours, depending on your hair’s length, texture, and condition. Every step is carefully performed to ensure optimal results and hair integrity.
Is Japanese straightening suitable for my hair type?
This treatment is most effective on wavy or curly hair, transforming frizz into sleek, polished strands. Hair that has been heavily bleached or compromised may not be ideal, so a personalized consultation with Joseph Nero will determine if Japanese straightening is right for you.
Are there any risks involved?
Japanese straightening uses a strong chemical process and controlled heat, which can damage hair if applied incorrectly. At Nero, your service is performed or overseen by Joseph Nero himself, a master stylist and Milbon National Artistic Educator, ensuring the highest standard of care and minimizing any risk.
How often will I need touch-ups?
Maintenance is generally recommended every 4–8 months, depending on your hair growth rate and the condition of your roots. Regular touch-ups keep your hair looking smooth, sleek, and consistent.